Features

Nurses Leave the Bedside to Launch Natural Beauty Line


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By Christina Orlovsky, senior writer

Nan Brown, RN, and Lil Bogdan, RN, were not only nurses with a strong interest in holistic health and years of experience consulting with burn patients. They were also women who realized that the skin care products they were personally using were doing more harm than good to their own skin. They decided to take matters into their own hands by launching a line of products that combined their nursing knowledge, holistic passion and personal needs all in one pure and natural package: L’Athene pure anti-aging skin treatments.

Brown and Bogdan's different backgrounds—Brown’s as an Army nurse in shock trauma and Bogdan’s in head and neck oncology—were complemented by their interest in holistic medicine. Brown worked in a holistic center in New York City and Bogdan did aromatherapy before their experiences came together when they consulted patients with burns and serious skin conditions at Johns Hopkins Hospital, in Baltimore, Maryland. Both realized then that they shared an interest in treating conditions as naturally as possible.

“We found that it is really possible as nurses to take a love of helping patients and whatever your passion may be, to combine it with what’s very much a part of nursing—mind, body and spirit—and to take it into any different area you choose,” Brown explained.

“That’s something not many careers offer: the different variety and things you can do as a nurse, tapping into your specialty, your passion and your creativity and doing it from the ground up. Nurses pitch in all the time on a hospital floor and they’re capable of doing so many facets of helping,” she added. “We decided to devote our lives to making beautiful skin possible for everyone and it was so logical to start from the ground up—looking at it holistically and truly helping people.”

Brown and Bogdan launched L’Athene in 1997, after gathering a team of professionals to do research and formulate products for their “pure, natural cosmeceutical line,” which, Brown explained, “uses ingredients that are close to dermatology-strength products to make changes.” The products are sold solely in physicians’ offices and medical spas.

“What makes L’Athene unique is that everything in our products is pure—vitamins, minerals, fatty acids and antioxidants,” she continued. “We don’t have the chemicals other products have, so we work with the body completely and not against it.”

Bogdan added: “We know it to be true that pure nutrient skin care works with our body so there’s a harmonious relationship. There’s a synergy to it and our research and our testimonials show that.”

The L’Athene team, who are now based in Mt. Pleasant, South Carolina, are grateful for the ability to help people by doing something they love and using their nursing experience to help people and educate them on how to most effectively and healthfully care for their skin.

“We went to great lengths to take what we found out, make the products and provide education to patients through a treatment usage card and three-step starter kit. Because it’s simple, people comply,” Brown said. “That’s very much a part of our nursing expertise. In our own experience, we saw that if discharge information was confusing, patients didn’t comply. We know that if something is done simply, it makes it easy for someone to see results.”

As Brown and Bogdan continue to enjoy their success and their educational opportunities, writing a book about the mind, body and spirit aspects of health and beauty, speaking to packed booths at medical conferences and winning awards including the “Skin Care of Choice” designation from Spirit of Women Hospital Network, they explain that the chosen name of their company says it all about what they have to offer.

“Athena is the goddess of wisdom, health, purity and reason,” Brown said. “We were so drawn to that concept because it fit so beautifully with our mission. Then we found out from an editor that in Sanskrit Athena meant nurse. It wasn’t intentional, but it has been a very fitting name.”

For more information, visit the L'Athene Web site.

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